Indian Railways has decided to allow trains to be used for advertisement and promotion of films. The makers of Housefull 4 starring Akshay Kumar have already grabbed this opportunity and booked a train to promote their film.
A special train is travelling from Mumbai to Delhi on 16th-17th October, to promote the film along with the film’s team.
The railways has approached many major production houses with upcoming films to use these FTR (Full Tariff Rates) trains to facilitate pan-India publicity and promotions of films across the length and breadth of the country.
Railways Minister Piyush Goyal has also encouraged more filmmakers to take up this opportunity to promote their films.
According to Railways the IRCTC will be the nodal agency for promoting such trains.