- Working at ground zero with farmers to make sure it does not affect agriculture.
- IFFCO decided to step up and spread awareness about this virus among farmers.
- IFFCO have distributed more than 15 lakh vitamin-C tablets, 3 lakh medicated soaps, 3 lakh masks, 52,000 sanitizers, 10,000 gloves.
- 3 lakh food packets and 30,000 ration kits distributed to the needy in the remotest regions
While the whole country has been quarantined and the farmers of India have been hard at work doing their best to keep the food reserves to keep the population nourished at this time. IFFCO has made sure that our farmers are equipped with proper resources to achieve this task. IFFCO’s all five plants Kalol, Kandla, Aonla, Phulpur and Paradeep remain operational with staff following social distancing guidelines. The distribution network and IFFCO’s field officers are working with extra caution to make plant nutrition available to the farmers through member cooperative societies and IFFCO Bazar outlets.
India’s largest fertiliser cooperative IFFCO decided to step up and spread awareness about this virus among farmers because it is extremely important to educate them about the transmission of corona virus, hygiene practices and social distancing so that farmers could keep themselves safe while at work.
Taking advantage of its nation-wide footprint and its network of nearly 35,000 Indian cooperative’s IFFCO launched its ‘Break the Corona chain’ campaign. The focus of the campaign was to educate about the transmission, equip them with masks and sanitizers and spread the message of hygiene and social distancing. Under the campaign, awareness programs were organized at more than 1400 locations benefitting up to 6.5 Lakh people.
“IFFCO is a cooperative and coming to the aid of the community in the time of need is our duty and part of our organizational DNA”, Says IFFCO MD, Dr. U.S Awasthi.
He added that “We have mobilized our entire marketing team. IFFCO has over 400 field officers across India who have certain districts/areas that they manage. These field officers are our ‘corona troopers’, the men at the front line responsible for education and relief distribution. These ‘corona troopers’ are reaching out to the farmers and community online through WhatsApp etc. and also offline through one-on-one interaction’s by organizing relief distribution camps, awareness camps etc.”
IFFCO have distributed more than 15 lakh vitamin-C tablets, 3 lakh medicated soaps, 3 lakh masks, 52,000 sanitizers, 10,000 gloves and a lot of medical kits have been distributed to various locations across the country till date. Additionally, 3 lakh food packets and 30,000 ration kits were distributed to the needy in the remotest regions of the country utilizing IFFCO’s vast distribution network.
“The effort has been on multiple fronts. The farmers are being educated directly and we are also taking the help of local and regional influencers also. Apart from that we are also running a social media campaign around these messages. But we are focused on community participation to stop the chain of transmission on the ground”, says Mr. Yogendra Kumar, Marketing Director, IFFCO.
In remote areas of Assam and Uttarakhand IFFCO mobilised several women self-help groups. The women SHG’s were given training to produce masks and these women together made around 10,000 masks that were distributed to the entire state. Besides these efforts on the ground IFFCO also contributed Rs 25 crore to the PM-Cares fund which was acknowledged by the PM through a tweet.